A business can attract new customers by following specific guidelines. This includes defining the target group, sending out relevant offers, customer retention, networking and combining digital with print. Added to this are SEO strategy, website design, content marketing, positive reviews and promotional offers.
1- Define the company’s target audience
Knowing the target audience is the first step in attracting new customers to a business. The target audience depends on the business model established in the business plan. Business to business (B2B) companies have private customers while business to consumer (B2C) companies have professional customers.
Direct contact with the customer is vital for a B2B business. Telephone canvassing is the main method of procurement in this context. You can use professional networks like Xing to gain targeted customers online. Google reserved ads can also help your target customers find you online.
Acquiring customers over the phone is quite obsolete for B2C. However, traditional ways of acquiring customers can still be used in this business model. This includes distributing flyers or direct mail for a specific business.
2- Formulate convincing offers for customers
An offer is not a list or presentation of products. It is an individual solution for the customer. Customer requirements and the benefits they will derive from the offer come first. Focus on the critical criteria the customer will need to make the decision to buy.
The form of the offer is as important as its content. The external form should emphasize the value of the customer. The cover page, paper quality and design should look professional. The customer must understand the offer both in terms of content and emotion. It is therefore important that the services are clear and understandable.
The price of an offer must be presented in a positive way. This includes specific unit values, presentation of value for money, and the incorporation of quantified benefits such as time savings. The proposed offer must also inspire security, reliability and confidence.
3- Build the loyalty of existing customers
Building customer loyalty goes hand in hand with acquiring new customers. Existing customers are not only a direct source of profit for the business--they can also be exploited indirectly as sales channels. This means that loyal customers can attract new potential customers for a given business.
It depends, however, on the motivations behind customer loyalty. Psychological engagement is the type of loyalty to look for in this perspective. Customers who are loyal on a psychological basis are satisfied with the product or service provided. This satisfaction is, in turn, converted into a desire to recommend the company to others.
4- Develop the company's network of contacts
A brand can gain new customers through networking. This is an umbrella term for creating and maintaining personal and professional contacts. Networking begins with day-to-day contacts such as neighbors, co-workers and family.
Networking is also built through special contact with people who share the same interests on various subjects. It can be movies, fashion, technology, etc. These common interests can turn into private or professional contacts.
5- Promote the company using digital and print materials
It is legitimate to focus on digital marketing to attract new customers to a business. The great popularity of social media around the world is enough to make this position worthwhile. Printed materials nevertheless deserve to be valued in the same way as digital marketing.
Digital marketing is often defined as the best option for businesses on a budget. Printing is suggested for less tech-savvy companies or with a more regional target audience.
The two methods can also be combined for the benefit of the same company through cross-media marketing. The secret is to apply the two methods using cross-referencing. Digital marketing tools should be applied to print advertising and vice versa.
6- Use content marketing
Online marketing isn't just about using social media or email distribution lists. The first digital channel on which a business can acquire new customers is its own website. The watchword in this context is content marketing.
Content marketing is about providing visitors to a site with relevant, quality content. This can take the form of informative articles, infographics or white papers. The content offered must be able to entertain or educate potential customers. New leads will be generated for the company if this process is successful.
7- Winning customers thanks to SEO
There is no point in creating a visually appealing website if it is difficult to find. This is where search engine optimization (SEO) implemented by Repro-Net.com comes in. It is an online marketing strategy aimed at making a website easier to find for search engines. This includes Google, Bing, Duck Duck Go, or Yahoo Search.
Keywords are the basis of SEO. This means that a business should be listed first on Search Engine Results Pages (SERPs) for a specific search term. This priority ranking will generate more leads for the company.
8- Optimize the website design
A business’ ability to attract new customers starts with the impression it can leave on potential customers. More specifically, this is the image it can project to potential customers when they first discover the business. A company’s image is built through its website’s design.
A cleanly designed website should be easy for visitors to navigate. It needs to load quickly and put things important to the user first. Creating a good website is a very technical job in itself. Professional expertise is crucial for projects like these, which is why Repro-Net’s team can be so helpful.
9- Take advantage of positive reviews on the internet
It's very common to look for reviews online before signing up for a particular brand or store's offerings. This applies to both B2B and B2C companies. There are also specialized sites to disseminate and consult these opinions.
These specialized sites can be used to your advantage to gain new customers. This method is more specifically to take advantage of positive reviews about your business. This is possible by creating links to these positive reviews on your website.
10- Attract customers with promotional offers
Promotional offers are an effective way to attract new customers, especially for B2C. This method makes potential customers feel more positively toward a brand. It gives the impression that the company puts the interests of its customers before its own.
However, the dissemination of promotional offers is as beneficial to the company as it is to its customers. Customer appeal translates into customer loyalty. It also encourages word of mouth, which is the best advertising method for a business.
Conclusion
Creating an effective customer acquisition strategy is a difficult process. Repro-Net.com can help facilitate such a process with its web, print and SEO solutions services. Contact us today for a quote.
