Email newsletters are sent out to inform your audience of the latest news, tips, or updates about your product or company. Some are weekly digests with related content, some are quarterly organization updates, and others promote new products. The point of email newsletters is to keep subscribers connected, engaged, and informed about what’s new with the business.
They are considered marketing messages but that doesn’t mean they are always “selling.” These newsletters establish your expertise in your field. They’re basically made up of short articles that provide your customers with helpful information.