If you want to make your website profitable, it’s important for it to appear in the top search results. To get there, you absolutely must implement a good SEO strategy. What is SEO? How does it work? Why should you implement an SEO strategy for your site? Here’s what you need to know about this technique.
The Definition of SEO | Search engine
SEO is the acronym for Search Engine Optimization.
It refers to the set of techniques used to improve the positioning of a website in the organic search results of search engines.
Also known as an SEO strategy, the goal of SEO is to improve the visibility of a website by using targeted keywords to generate traffic.
The difference between SEO and SEA
SEO and SEA (Search Engine Advertising) differ on several points. First, SEO is based on a technique for optimizing a website to generate organic traffic—that is to say, the natural search results of search engines like Google or Bing.
SEA, on the other hand, is an advertising strategy aimed at having a website appear on the insert dedicated to search engine advertisements. Advertisements are easily recognized in search results with the tag "Ad."
In addition, natural referencing techniques take time to produce results. It takes more than approximately 2 months to see the results of positioning objectives, but they aim for a lasting presence in search results. This means that if a site has a good position on the first page of Google, it will retain its place for months or years without any additional strategy being put in place.
Conversely, SEA makes it possible to reach the first page of paid search results immediately. However, as soon as you stop investing in ads, you will instantly lose your ranking.
How does SEO work?
You should know that SEO is spread out over time. Don't expect to achieve your positioning goals overnight. SEO strategy is based on respecting the constraints of Google algorithms and other search engines.
With this in mind, you need to understand how Google and its algorithms rank a website to put an adequate strategy in place. There are several algorithms that Google uses, but the most important are surely:
- Google Panda: This algorithm analyzes the quality of the content of each site (duplicate content, good content, etc.).
- Google Pinguin: This algorithm checks the quality of the link profile of each site.
- Google Hummingbird: This algorithm analyzes the relevance of several groups of keywords to rank your content.
- Google Pigeon: This algorithm is dedicated to local referencing, or to companies that want to be highly ranked in a defined geographical area.
A good SEO strategy must take into account the search engine requirements to see results. In addition to these algorithms, there are also other essential constraints such as:
- Create a good structure of the site with the right markup Hn
- Favor Mobile First to have a responsive site design
- Create good internal links
- Have a secure HTTPS site
- Publish content regularly
Why is SEO important for your website?
It should be understood that natural referencing is only for those looking for an ROI (return on investment) over time. If you want an immediate ROI, it is better to turn to SEA.
In addition, natural referencing is more or less a free or inexpensive strategy. Indeed, most of the steps to be implemented can be carried out free of charge. You just need to master the appropriate techniques.
SEO takes time to set up. However, once your site is well positioned, it retains its place for the long term.
SEO can generate a lot of traffic. Suppose your page ranks first in Google for a keyword with a monthly search volume of 24,000. According to some studies, you will receive around 65% of clicks, which gives you roughly 15,600 clicks per month with just one keyword.
What are the basics of SEO?
SEO natural referencing is based on 2 main pillars: On-page optimization and Off-page optimization.
On-page optimization
On-Page optimization includes several technical factors. First, there is everything related to the structure and architecture of your website:
- The URL of the site
- Rich snippets for landing pages
- The sitemap
- The page load speed
- Compatibility of the site with mobile
Then, we find the publication techniques to match the constraints of the Google Panda algorithm:
- Quality of the proposed content
- Internal links
- Keywords and semantic field
- Content length
- Multimedia content
Off-page optimization
Off-page optimization consists of building a good reputation for a site or its internal pages vis-à-vis the web. This is done using backlinks or inbound links. The backlinks of a site allow Google to know the quality of a site and to rank it accordingly.
Using the Google Pinguin algorithm, Google can determine whether your site's inbound link profile is of good quality and classify your site accordingly.
Conclusion
If you want to adopt SEO in your marketing strategy, you need to use tailor-made methods that perfectly fit your website. As this involves various technical steps, it’s better to call on SEO professionals like Repro-Net.com. Our SEO specialists will guarantee you first place in Google's search results. So ask for your quote today
